Marketing Monday: Maine Grind
Every Monday, we discuss a cool marketing idea happening online and off. If you have an idea, contact the BE Blog. You'll get the credit, promise. Note: The Maine Grind is a client of Breaking Even...
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Marketing Monday: Meatless Monday
Every Monday, the Breaking Even blog takes on a business, non-profit, or website with a good marketing idea. Have one? Send it in! This morning, I was listening to NPR (on the Maine Public Broadcasting...
View ArticleMarketing Monday: QR Codes
First of all, I was MIA last week because I was sick in a way I still can’t quite believe. After sleeping 14 hours a day and being supermedicated the rest of the time, I’m finally feeling better. In...
View ArticleMarketing Monday: 13 Ways To Promote An Event
I have three workshops coming up in the next three weeks. Add to that two speaking engagements and a regular workload and you’ll see why I’ve been forgetting to do my usual checklist of event...
View ArticleNew Website Launch: Ellsworth Public Library
We were very fortunate to be trusted with redesigning the Ellsworth Public Library’s website. Like many of the libraries in Down East Maine, the Ellsworth Public Library (EPL) was still running a basic...
View ArticleHosting A Better Event
No matter what kind of business your in, chances are you’ve had to host an event. Or will at some point. Most of us like the actual event more than the stuff leading up to it, myself included. After...
View ArticleTech Thursday: Sharing an Event Online
Every now and then, your business might host an event, or maybe participate in a larger event (i.e. Small Business Saturday). There are (at least) three things you should remember when you’re promoting...
View ArticleSelling Stuff Online: Events
In our first couple blog posts of the series, we discussed the basics of online sales and what to consider when selling products. Selling tangible objects seems pretty straightforward, but what if...
View ArticleTech Thursday: Online Scheduling
Note: This might be our last broadcast from our current office. Next week, we may have a different wall behind us! Most businesses have some sort of scheduling aspect (we tried to think of examples of...
View ArticleTech Thursday: The Art of the After-Party (How to Follow Up Post-Event)
As a business or individual, you may find yourself throwing an event. A lot of energy gets put into the preparation and actually hosting the event, so by the time it’s over, most of us don’t want to do...
View ArticleReconnecting with the World via the Internet
I didn’t realize how lonely the first month after having a baby really is. Sure, you have the company of the baby, but for someone who is used to being around other people on a daily basis and having...
View ArticleSeven Silly Ways I Made Money On The Internet
We live in this really weird time in history where there is real life money to be made in the ether (i.e. the internet). I’ve been looking into (and trying) different things over the course of the last...
View ArticleEvent Management / Scheduling Software Options We Know About (Part 2)
If you read our previous post about events, you might be reading this post because you figured you need some kind of event management on your site. If you haven’t read it and want this to be in...
View ArticleEvent Management Software: How To Choose
Whether you starting doing events for your business during the pandemic or events have become a part of your revenue more generally, you have no doubt considered software to have you manage it all....
View ArticleAsk Nicole Weekly Livestream: Making Hybrid Events Less Terrible
Making Hybrid Events That Aren’t Terrible (With Low Cost And Repurposed Tech) As the world opens up but the option for virtual is here to stay (at least in my opinion), we’re going to be a part of more...
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